What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

November 10, 2022 00:31:02
What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance
Out of the Box
What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

Nov 10 2022 | 00:31:02

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Show Notes

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP of US Ad Sales at ironSource, and Adrienne Rice, Director of Media Investment at M&C Saatchi Performance. They discuss consumer insights and trends for the 2022 holiday season, based on our holiday marketing playbook. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/adrienne-rice-M&C-holiday/ 

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