What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

November 10, 2022 00:31:02
What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance
Out of the Box
What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

Nov 10 2022 | 00:31:02

/

Show Notes

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP of US Ad Sales at ironSource, and Adrienne Rice, Director of Media Investment at M&C Saatchi Performance. They discuss consumer insights and trends for the 2022 holiday season, based on our holiday marketing playbook. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/adrienne-rice-M&C-holiday/ 

Other Episodes

Episode 9

September 21, 2020 00:48:27
Episode Cover

Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon

The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is...

Listen

Episode 11

December 16, 2020 00:26:34
Episode Cover

How to Build a Marketing Strategy for an Early Stage Finance App | Trang Dao, Atom Finance

After hearing from Trang Dao, VP of Growth at Atom Finance, on this episode of Out of the Box, you will be more informed...

Listen

Episode 13

March 22, 2021 00:23:14
Episode Cover

Standing Out in the Crowded Fintech Market | Sally Chi, Chime

Jess Overton is joined by Sally Chi, Growth Manager at fintech company Chime. They had a great discussion about differentiation in the crowded challenger...

Listen