What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

November 10, 2022 • 00:31:02
What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance
Out of the Box
What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

Nov 10 2022 | 00:31:02

/

Show Notes

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP of US Ad Sales at ironSource, and Adrienne Rice, Director of Media Investment at M&C Saatchi Performance. They discuss consumer insights and trends for the 2022 holiday season, based on our holiday marketing playbook. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/adrienne-rice-M&C-holiday/ 

Other Episodes

Episode 14

May 31, 2021 • 00:23:28
Episode Cover

Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to...

Listen

Episode 6

August 07, 2020 • 00:30:29
Episode Cover

How to Make Automation Work for UA | Dave Riggs, UserAcquisition.com

Automation is the name of the UA game in 2020 - computers can’t quite conceptualize creatives (or write a Chris Rock skit, as guest...

Listen

Episode

September 02, 2021 • 00:29:22
Episode Cover

The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing...

Listen