In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Greg Turtle, Head of Growth at what3words, a mobile app dedicated to allowing people to identify any location in the world based on 3 words. They discuss media for equity deals and gaining a growth edge through localization and re-marketing.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/greg-turtle-what3words-equity/
What happens when the growth marketing team moves out from under marketing and brands and into product? And what does a cross-functional growth team...
In this episode of Out of the Box, Jess Overton is joined by angel investor and founder of the award-winning influencer marketing platform, Hypr,...
Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing...