Our host Jess Overton, Director of Demand at ironSource Aura, sits down with Jean-François Grang, co-founder and chief product officer at Purchasely - a SaaS platform that helps marketers manage their in-app purchases and subscriptions. Jess and Jean-François discuss how to succeed with a subscription monetization model - including questions to ask before implementing a subscription model, tips for segmenting paywalls, tips for reactivating churned users, and more.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/purchasely/
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Thomas Petit, an...
What happens when the growth marketing team moves out from under marketing and brands and into product? And what does a cross-functional growth team...
Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with...