Our host Jess Overton, Director of Demand at ironSource Aura, sits down with Jean-François Grang, co-founder and chief product officer at Purchasely - a SaaS platform that helps marketers manage their in-app purchases and subscriptions. Jess and Jean-François discuss how to succeed with a subscription monetization model - including questions to ask before implementing a subscription model, tips for segmenting paywalls, tips for reactivating churned users, and more.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/purchasely/
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...
Getting his start at then entry-level startup Campless, which then became StockX, Matt Luber quickly became the go-to guy for everything marketing - despite...
Automation is the name of the UA game in 2020 - computers can’t quite conceptualize creatives (or write a Chris Rock skit, as guest...