Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.
Andy Carvell, co-founder and partner at marketing agency Phiture, joins Jess Overton to discuss the power of asking users simple questions to drive app...
The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is...
What's the best way to market to marketers (who already know all your tricks)? No better person to ask than our guest Adam Lovallo,...