Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.
How do account managers at marketing agencies juggle so many accounts and still make sure they’re all meeting their performance goals? Hear directly from...
Media and news are struggling. So how do news apps continue to grow? Vincent Wu, COO of News Break, shares News Break’s growth strategy...
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Dave Edwards, SVP...