Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.
What happens when the growth marketing team moves out from under marketing and brands and into product? And what does a cross-functional growth team...
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Thomas Petit, an...
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...