Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.
Andy Carvell, co-founder and partner at marketing agency Phiture, joins Jess Overton to discuss the power of asking users simple questions to drive app...
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...
In this episode of Out of the Box, Jess Overton is joined by Clement Halloo, Head of Marketing at self-care app, Fabulous. They discussed...