Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.
Jess Overton is joined by Noam Auerbach, Head of Product and Growth at Enhancv. They cover the power of SEO in driving organic growth,...
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Tobias Boerner, CGO...
The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is...