Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.
Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to...
Jess Overton is joined by Sally Chi, Growth Manager at fintech company Chime. They had a great discussion about differentiation in the crowded challenger...
Andy Carvell, co-founder and partner at marketing agency Phiture, joins Jess Overton to discuss the power of asking users simple questions to drive app...