Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP...
Getting his start at then entry-level startup Campless, which then became StockX, Matt Luber quickly became the go-to guy for everything marketing - despite...
Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to...