Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.
Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing...
Automation is the name of the UA game in 2020 - computers can’t quite conceptualize creatives (or write a Chris Rock skit, as guest...
Getting his start at then entry-level startup Campless, which then became StockX, Matt Luber quickly became the go-to guy for everything marketing - despite...