Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.
Jess Overton is joined by Sally Chi, Growth Manager at fintech company Chime. They had a great discussion about differentiation in the crowded challenger...
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Adam Hadi, VP...
Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel,...