Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

Episode 14 May 31, 2021 00:23:28
Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn
Out of the Box
Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

May 31 2021 | 00:23:28

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Show Notes

Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to accelerate mobile growth. They discuss LinkedIn's approach to preload marketing, the company's plans to capture new audiences, and tips for other apps looking to invest in preload marketing.

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