Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

Episode 14 May 31, 2021 00:23:28
Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn
Out of the Box
Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

May 31 2021 | 00:23:28

/

Show Notes

Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to accelerate mobile growth. They discuss LinkedIn's approach to preload marketing, the company's plans to capture new audiences, and tips for other apps looking to invest in preload marketing.

Other Episodes

Episode

July 27, 2021 00:28:28
Episode Cover

Defining a Brand Vision for Your App | Clement Halloo, Fabulous

In this episode of Out of the Box, Jess Overton is joined by Clement Halloo, Head of Marketing at self-care app, Fabulous. They discussed...

Listen

Episode 16

June 27, 2021 00:38:41
Episode Cover

What's Next for Influencer Marketing? | Gil Eyal, Hypr

In this episode of Out of the Box, Jess Overton is joined by angel investor and founder of the award-winning influencer marketing platform, Hypr,...

Listen

Episode

January 13, 2023 00:33:55
Episode Cover

240 A/B tests later: Two philosophies for optimizing your subscription app | Sviat Hnizdovskyi, Applica Agency

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...

Listen