Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

Episode 14 • May 31, 2021 • 00:23:28
Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn
Out of the Box
Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

May 31 2021 | 00:23:28

/

Show Notes

Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to accelerate mobile growth. They discuss LinkedIn's approach to preload marketing, the company's plans to capture new audiences, and tips for other apps looking to invest in preload marketing.

Other Episodes

Episode 15

June 16, 2021 • 00:28:55
Episode Cover

Prioritizing User Value with Incrementality Measurement | Maor Sadra, INCRMNTAL

Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with...

Listen

Episode

November 10, 2022 • 00:31:02
Episode Cover

What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP...

Listen

Episode 8

September 07, 2020 • 00:46:02
Episode Cover

How Marketing Agencies Can Boost Client Performance | Ashley Luong & Jack Ricciardi, 3Q

How do account managers at marketing agencies juggle so many accounts and still make sure they’re all meeting their performance goals? Hear directly from...

Listen