In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Peter Fodor, Founder & CEO at AppAgent. AppAgent is an award-winning strategic and creative marketing partner for top mobile brands and game publishers. They discuss the importance of storytelling in your app, building a bridge between your brand and your narrative, and how to leverage user motivation to build a consistent brand.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/peter-fodor-appagent-storytelling/
Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to...
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Greg Turtle, Head...
What happens when the growth marketing team moves out from under marketing and brands and into product? And what does a cross-functional growth team...