Storytelling and mobile apps: a tale as old as time | Peter Fodor, AppAgent

May 16, 2022 00:30:24
Storytelling and mobile apps: a tale as old as time | Peter Fodor, AppAgent
Out of the Box
Storytelling and mobile apps: a tale as old as time | Peter Fodor, AppAgent

May 16 2022 | 00:30:24

/

Show Notes

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Peter Fodor, Founder & CEO at AppAgent. AppAgent is an award-winning strategic and creative marketing partner for top mobile brands and game publishers. They discuss the importance of storytelling in your app, building a bridge between your brand and your narrative, and how to leverage user motivation to build a consistent brand. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/peter-fodor-appagent-storytelling/

Other Episodes

Episode

May 09, 2022 00:29:06
Episode Cover

The real people behind your app: community-based apps and the growth loop | Tobias Boerner, Fastic

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Tobias Boerner, CGO...

Listen

Episode

November 10, 2022 00:31:02
Episode Cover

What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP...

Listen

Episode

August 17, 2021 00:27:51
Episode Cover

Improving Collaboration Between Growth and Product | Noam Auerbach, Enhancv

Jess Overton is joined by Noam Auerbach, Head of Product and Growth at Enhancv. They cover the power of SEO in driving organic growth,...

Listen