In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Peter Fodor, Founder & CEO at AppAgent. AppAgent is an award-winning strategic and creative marketing partner for top mobile brands and game publishers. They discuss the importance of storytelling in your app, building a bridge between your brand and your narrative, and how to leverage user motivation to build a consistent brand.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/peter-fodor-appagent-storytelling/
The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is...
What's the best way to market to marketers (who already know all your tricks)? No better person to ask than our guest Adam Lovallo,...
Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary...