In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Peter Fodor, Founder & CEO at AppAgent. AppAgent is an award-winning strategic and creative marketing partner for top mobile brands and game publishers. They discuss the importance of storytelling in your app, building a bridge between your brand and your narrative, and how to leverage user motivation to build a consistent brand.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/peter-fodor-appagent-storytelling/
Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel,...
What's the best way to market to marketers (who already know all your tricks)? No better person to ask than our guest Adam Lovallo,...
Automation is the name of the UA game in 2020 - computers can’t quite conceptualize creatives (or write a Chris Rock skit, as guest...