In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Adam Hadi, VP Marketing at Current - a digital banking app with more than three million users. Jess Overton is joined by Adam Hadi, VP of Marketing at fintech company Current. Listen or read the transcript below to learn how influencers are actually integrated into Current's product to drive user engagement; how Current strikes the balance between giving influencers creative license versus giving strict guidelines; and practical tips for getting started with influencer marketing.
Tune in here or read the edited highlights: https://www.is.com/community/podcasts/out-of-the-box/current-adam-hadi-influencer-marketing/
Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel,...
Automation is the name of the UA game in 2020 - computers can’t quite conceptualize creatives (or write a Chris Rock skit, as guest...
Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary...