Going Deep with Influencer Marketing | Adam Hadi, Current

January 25, 2022 00:34:24
Going Deep with Influencer Marketing | Adam Hadi, Current
Out of the Box
Going Deep with Influencer Marketing | Adam Hadi, Current

Jan 25 2022 | 00:34:24

/

Show Notes

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Adam Hadi, VP Marketing at Current - a digital banking app with more than three million users. Jess Overton is joined by Adam Hadi, VP of Marketing at fintech company Current. Listen or read the transcript below to learn how influencers are actually integrated into Current's product to drive user engagement; how Current strikes the balance between giving influencers creative license versus giving strict guidelines; and practical tips for getting started with influencer marketing. 

Tune in here or read the edited highlights: https://www.is.com/community/podcasts/out-of-the-box/current-adam-hadi-influencer-marketing/

Other Episodes

Episode

March 31, 2022 00:35:36
Episode Cover

Back to the basics: How will performance marketing survive? | Andre Kempe, Admiral Media

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Andre Kempe, Founder...

Listen

Episode 14

May 31, 2021 00:23:28
Episode Cover

Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to...

Listen

Episode 6

August 07, 2020 00:30:29
Episode Cover

How to Make Automation Work for UA | Dave Riggs, UserAcquisition.com

Automation is the name of the UA game in 2020 - computers can’t quite conceptualize creatives (or write a Chris Rock skit, as guest...

Listen