In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Alice Muir, Senior Growth Consultant on the Retention Team at Phiture, a Mobile Growth Consultancy. They discuss key guidelines for perfecting the mixed model strategy to reach different audiences, how to ensure all teams plug into the work of monetization, and how to mitigate risks when you begin A/B testing your strategy.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/alice-muir-phiture-monetization-models/
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Adam Hadi, VP...
How do account managers at marketing agencies juggle so many accounts and still make sure they’re all meeting their performance goals? Hear directly from...
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...