Optimizing your monetization strategy with cross-team collaboration | Alice Muir, Phiture

January 20, 2023 00:41:53
Optimizing your monetization strategy with cross-team collaboration | Alice Muir, Phiture
Out of the Box
Optimizing your monetization strategy with cross-team collaboration | Alice Muir, Phiture

Jan 20 2023 | 00:41:53

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Show Notes

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Alice Muir, Senior Growth Consultant on the Retention Team at Phiture, a Mobile Growth Consultancy. They discuss key guidelines for perfecting the mixed model strategy to reach different audiences, how to ensure all teams plug into the work of monetization, and how to mitigate risks when you begin A/B testing your strategy.

 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/alice-muir-phiture-monetization-models/

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