In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Arthur Querou, CEO at Vibe, an all-in-one TV ad platform. They discuss the basics behind what CTV is and how it’s different than regular TV advertising, measuring installs with a short term attribution window, and tips and tricks for perfecting creatives on a high attention channel.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/arthur-querou-vibe-ctv/
In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Thomas Petit, an...
Media and news are struggling. So how do news apps continue to grow? Vincent Wu, COO of News Break, shares News Break’s growth strategy...
Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel,...