240 A/B tests later: Two philosophies for optimizing your subscription app | Sviat Hnizdovskyi, Applica Agency

January 13, 2023 00:33:55
240 A/B tests later: Two philosophies for optimizing your subscription app | Sviat Hnizdovskyi, Applica Agency
Out of the Box
240 A/B tests later: Two philosophies for optimizing your subscription app | Sviat Hnizdovskyi, Applica Agency

Jan 13 2023 | 00:33:55

/

Show Notes

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Sviat Hnizdovskyi, Founder at Applica Agency, mobile app growth agency focusing on monetization and activation. They discuss the schools of thought behind subscription models, steps to optimizing your subscription monetization strategy and insights into what does and doesn’t work. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/sviat-hnizdovskyi-applica-subscription/

Other Episodes

Episode 1

June 25, 2020 00:23:24
Episode Cover

Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary...

Listen

Episode

March 31, 2022 00:35:36
Episode Cover

Back to the basics: How will performance marketing survive? | Andre Kempe, Admiral Media

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Andre Kempe, Founder...

Listen

Episode

May 16, 2022 00:30:24
Episode Cover

Storytelling and mobile apps: a tale as old as time | Peter Fodor, AppAgent

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Peter Fodor, Founder...

Listen