The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

September 02, 2021 00:29:22
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile
Out of the Box
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Sep 02 2021 | 00:29:22

/

Show Notes

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Other Episodes

Episode 1

June 25, 2020 00:23:24
Episode Cover

Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary...

Listen

Episode 11

December 16, 2020 00:26:34
Episode Cover

How to Build a Marketing Strategy for an Early Stage Finance App | Trang Dao, Atom Finance

After hearing from Trang Dao, VP of Growth at Atom Finance, on this episode of Out of the Box, you will be more informed...

Listen

Episode

November 09, 2021 00:36:55
Episode Cover

How One Question Can Supercharge Growth | Andy Carvell, Phiture

Andy Carvell, co-founder and partner at marketing agency Phiture, joins Jess Overton to discuss the power of asking users simple questions to drive app...

Listen