The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

September 02, 2021 00:29:22
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile
Out of the Box
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Sep 02 2021 | 00:29:22

/

Show Notes

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Other Episodes

Episode 9

September 21, 2020 00:48:27
Episode Cover

Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon

The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is...

Listen

Episode 1

June 25, 2020 00:23:24
Episode Cover

Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary...

Listen

Episode 15

June 16, 2021 00:28:55
Episode Cover

Prioritizing User Value with Incrementality Measurement | Maor Sadra, INCRMNTAL

Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with...

Listen