The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

September 02, 2021 00:29:22
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile
Out of the Box
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Sep 02 2021 | 00:29:22

/

Show Notes

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Other Episodes

Episode 1

June 25, 2020 00:23:24
Episode Cover

Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary...

Listen

Episode 11

December 16, 2020 00:26:34
Episode Cover

How to Build a Marketing Strategy for an Early Stage Finance App | Trang Dao, Atom Finance

After hearing from Trang Dao, VP of Growth at Atom Finance, on this episode of Out of the Box, you will be more informed...

Listen

Episode 4

July 23, 2020 00:31:43
Episode Cover

On Becoming a Well-Rounded Marketer | Matt Luber, Brand Builder

Getting his start at then entry-level startup Campless, which then became StockX, Matt Luber quickly became the go-to guy for everything marketing - despite...

Listen