The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

September 02, 2021 00:29:22
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile
Out of the Box
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Sep 02 2021 | 00:29:22

/

Show Notes

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Other Episodes

Episode 15

June 16, 2021 00:28:55
Episode Cover

Prioritizing User Value with Incrementality Measurement | Maor Sadra, INCRMNTAL

Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with...

Listen

Episode

May 16, 2022 00:30:24
Episode Cover

Storytelling and mobile apps: a tale as old as time | Peter Fodor, AppAgent

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Peter Fodor, Founder...

Listen

Episode

November 10, 2022 00:31:02
Episode Cover

What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP...

Listen