The Power of Marginal Gains for App Growth

Out of the Box

The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Sep 02 2021 | 00:29:22

00:00 / 00:29:22

Show Notes

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Other Episodes

Episode

May 09, 2022 • 00:29:06

The real people behind your app: community-based apps and the growth loop | Tobias Boerner, Fastic

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Tobias Boerner, CGO...

Episode

May 16, 2022 • 00:30:24

Storytelling and mobile apps: a tale as old as time | Peter Fodor, AppAgent

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Peter Fodor, Founder...

Episode 12

March 11, 2021 • 00:42:29

How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel,...