Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon

Episode 9 September 21, 2020 00:48:27
Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon
Out of the Box
Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon

Sep 21 2020 | 00:48:27

/

Show Notes

The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is because of marketing’s drive into revenue, according to guest Juney Ham, CEO of Beacon. But what’s driving that shift? How have marketing teams changed in recent years, and where are they going? Tune into this episode of Out of the Box to learn how strong marketing teams are structured, and the steps it takes to restructure themselves for success. Read the full transcript here: https://outofthebox.ironsrc.com/podcasts/juney-ham/

Other Episodes

Episode

May 09, 2022 00:29:06
Episode Cover

The real people behind your app: community-based apps and the growth loop | Tobias Boerner, Fastic

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Tobias Boerner, CGO...

Listen

Episode 8

September 07, 2020 00:46:02
Episode Cover

How Marketing Agencies Can Boost Client Performance | Ashley Luong & Jack Ricciardi, 3Q

How do account managers at marketing agencies juggle so many accounts and still make sure they’re all meeting their performance goals? Hear directly from...

Listen

Episode

August 17, 2021 00:27:51
Episode Cover

Improving Collaboration Between Growth and Product | Noam Auerbach, Enhancv

Jess Overton is joined by Noam Auerbach, Head of Product and Growth at Enhancv. They cover the power of SEO in driving organic growth,...

Listen