Who Owns What? How to Build and Structure a Marketing Team

Out of the Box

Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon

Sep 21 2020 | 00:48:27

00:00 / 00:48:27

Show Notes

The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is because of marketing’s drive into revenue, according to guest Juney Ham, CEO of Beacon. But what’s driving that shift? How have marketing teams changed in recent years, and where are they going? Tune into this episode of Out of the Box to learn how strong marketing teams are structured, and the steps it takes to restructure themselves for success. Read the full transcript here: https://outofthebox.ironsrc.com/podcasts/juney-ham/

Other Episodes

Episode 1

June 25, 2020 • 00:23:24

Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary...

Episode

March 18, 2022 • 00:38:13

Bridging the Knowledge Gap Between Music Creators and the App Economy | Dave Edwards, Audiomack

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Dave Edwards, SVP...

Episode

May 09, 2022 • 00:29:06

The real people behind your app: community-based apps and the growth loop | Tobias Boerner, Fastic

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Tobias Boerner, CGO...