Defining a Brand Vision for Your App | Clement Halloo, Fabulous

Show Notes

In this episode of Out of the Box, Jess Overton is joined by Clement Halloo, Head of Marketing at self-care app, Fabulous. They discussed Fabulous's growth strategy, the importance of collaboration between Product, Creative, and UA teams, defining a brand vision, and much more.

Other Episodes

Episode 15

June 16, 2021 • 00:28:55

Prioritizing User Value with Incrementality Measurement | Maor Sadra, INCRMNTAL

Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with...

Episode 9

September 21, 2020 • 00:48:27

Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon

The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is...

Episode

January 27, 2023 • 00:34:41

How I mastered performance marketing for CTV | Arthur Querou, Vibe

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...