Reinventing Marketing Value in an AI-Driven World

Out of the Box

Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Jun 25 2020 | 00:23:24

00:00 / 00:23:24

Show Notes

Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary moment"), and the results did not disappoint. Tune into the first-ever episode of Out of the Box, with our guest Will Larcom, Account Manager at Hanapin Marketing, to hear more about Will's out of the box marketing strategies, or read the transcript here: https://outofthebox.ironsrc.com/podcasts/will-larcom/

Other Episodes

Episode 10

October 26, 2020 • 00:23:09

How Pinterest's Growth Team Reached 400M Active Users | Valeria Navea, Pinterest

After listening to this episode of Out of the Box with Valeria Navea, a growth marketing manager at Pinterest, you will be able to...

Episode

January 27, 2023 • 00:34:41

How I mastered performance marketing for CTV | Arthur Querou, Vibe

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...

Episode

September 02, 2021 • 00:29:22

The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing...