Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Episode 1 • June 25, 2020 • 00:23:24
Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin
Out of the Box
Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Jun 25 2020 | 00:23:24

/

Show Notes

Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary moment"), and the results did not disappoint. Tune into the first-ever episode of Out of the Box, with our guest Will Larcom, Account Manager at Hanapin Marketing, to hear more about Will's out of the box marketing strategies, or read the transcript here: https://outofthebox.ironsrc.com/podcasts/will-larcom/

Other Episodes

Episode

January 13, 2023 • 00:33:55
Episode Cover

240 A/B tests later: Two philosophies for optimizing your subscription app | Sviat Hnizdovskyi, Applica Agency

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...

Listen

Episode 9

September 21, 2020 • 00:48:27
Episode Cover

Who Owns What? How to Build and Structure a Marketing Team | Juney Ham, Beacon

The average tenure of a CMO is less than 2 years - a dramatic decline from even 5 years ago. Part of that is...

Listen

Episode 0

January 25, 2022 • 00:34:24
Episode Cover

Going Deep with Influencer Marketing | Adam Hadi, Current

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Adam Hadi, VP...

Listen