Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Episode 1 June 25, 2020 00:23:24
Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin
Out of the Box
Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Jun 25 2020 | 00:23:24

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Show Notes

Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary moment"), and the results did not disappoint. Tune into the first-ever episode of Out of the Box, with our guest Will Larcom, Account Manager at Hanapin Marketing, to hear more about Will's out of the box marketing strategies, or read the transcript here: https://outofthebox.ironsrc.com/podcasts/will-larcom/

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