Growth Marketing for Finance Apps | Tamar Kassof, Varo Banking

Episode 3 June 25, 2020 00:17:53
Growth Marketing for Finance Apps | Tamar Kassof, Varo Banking
Out of the Box
Growth Marketing for Finance Apps | Tamar Kassof, Varo Banking

Jun 25 2020 | 00:17:53

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Show Notes

What happens when the growth marketing team moves out from under marketing and brands and into product? And what does a cross-functional growth team look like? Tune into the podcast to hear our guest Tamar Kassof, Director of User Acquisition at Varo Banking, tell us how the shift impacted her company's growth goals and more about Tamar’s out of the box marketing strategies. Or read the transcript: https://outofthebox.ironsrc.com/podcasts/tamar-kassof/

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