Growth Marketing for Finance Apps | Tamar Kassof, Varo Banking

Out of the Box

Jun 25 2020 | 00:17:53

00:00 / 00:17:53

Show Notes

What happens when the growth marketing team moves out from under marketing and brands and into product? And what does a cross-functional growth team look like? Tune into the podcast to hear our guest Tamar Kassof, Director of User Acquisition at Varo Banking, tell us how the shift impacted her company's growth goals and more about Tamar’s out of the box marketing strategies. Or read the transcript: https://outofthebox.ironsrc.com/podcasts/tamar-kassof/

Other Episodes

Episode

May 16, 2022 • 00:30:24

Storytelling and mobile apps: a tale as old as time | Peter Fodor, AppAgent

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Peter Fodor, Founder...

Episode

January 27, 2023 • 00:34:41

How I mastered performance marketing for CTV | Arthur Querou, Vibe

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...

Episode 12

March 11, 2021 • 00:42:29

How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel,...