Growth Marketing for Finance Apps | Tamar Kassof, Varo Banking

Out of the Box

Jun 25 2020 | 00:17:53

00:00 / 00:17:53

Show Notes

What happens when the growth marketing team moves out from under marketing and brands and into product? And what does a cross-functional growth team look like? Tune into the podcast to hear our guest Tamar Kassof, Director of User Acquisition at Varo Banking, tell us how the shift impacted her company's growth goals and more about Tamar’s out of the box marketing strategies. Or read the transcript: https://outofthebox.ironsrc.com/podcasts/tamar-kassof/

Other Episodes

Episode 0

February 03, 2022 • 00:39:03

How to Succeed with a Subscription Monetization Model for Your App | Jean-François Grang, Purchasely

Our host Jess Overton, Director of Demand at ironSource Aura, sits down with Jean-François Grang, co-founder and chief product officer at Purchasely - a...

Episode

January 27, 2023 • 00:34:41

How I mastered performance marketing for CTV | Arthur Querou, Vibe

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...

Episode

January 13, 2023 • 00:33:55

240 A/B tests later: Two philosophies for optimizing your subscription app | Sviat Hnizdovskyi, Applica Agency

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...