Growth Marketing for Finance Apps | Tamar Kassof, Varo Banking

Episode 3 June 25, 2020 00:17:53
Growth Marketing for Finance Apps | Tamar Kassof, Varo Banking
Out of the Box
Growth Marketing for Finance Apps | Tamar Kassof, Varo Banking

Jun 25 2020 | 00:17:53

/

Show Notes

What happens when the growth marketing team moves out from under marketing and brands and into product? And what does a cross-functional growth team look like? Tune into the podcast to hear our guest Tamar Kassof, Director of User Acquisition at Varo Banking, tell us how the shift impacted her company's growth goals and more about Tamar’s out of the box marketing strategies. Or read the transcript: https://outofthebox.ironsrc.com/podcasts/tamar-kassof/

Other Episodes

Episode

March 31, 2022 00:35:36
Episode Cover

Back to the basics: How will performance marketing survive? | Andre Kempe, Admiral Media

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Andre Kempe, Founder...

Listen

Episode 15

June 16, 2021 00:28:55
Episode Cover

Prioritizing User Value with Incrementality Measurement | Maor Sadra, INCRMNTAL

Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with...

Listen

Episode 8

September 07, 2020 00:46:02
Episode Cover

How Marketing Agencies Can Boost Client Performance | Ashley Luong & Jack Ricciardi, 3Q

How do account managers at marketing agencies juggle so many accounts and still make sure they’re all meeting their performance goals? Hear directly from...

Listen