How Agencies Can Help Brands Realize the Power of In-App Advertising

Out of the Box

How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

Mar 11 2021 | 00:42:29

00:00 / 00:42:29

Show Notes

Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel, Mobile and Digital Lead at global agency Mindshare, share how he helps his brand advertiser clients understand the potential impact advertising in apps can have on their bottom line - addressing their main challenges in making the transition, as well as his thoughts for solving them. Read the edited highlights here: http://outofthebox.ironsrc.com/podcasts/daniel-sichel/

Other Episodes

Episode

July 27, 2021 • 00:28:28

Defining a Brand Vision for Your App | Clement Halloo, Fabulous

In this episode of Out of the Box, Jess Overton is joined by Clement Halloo, Head of Marketing at self-care app, Fabulous. They discussed...

Episode 16

June 27, 2021 • 00:38:41

What's Next for Influencer Marketing? | Gil Eyal, Hypr

In this episode of Out of the Box, Jess Overton is joined by angel investor and founder of the award-winning influencer marketing platform, Hypr,...

Episode 11

December 16, 2020 • 00:26:34

How to Build a Marketing Strategy for an Early Stage Finance App | Trang Dao, Atom Finance

After hearing from Trang Dao, VP of Growth at Atom Finance, on this episode of Out of the Box, you will be more informed...