How Agencies Can Help Brands Realize the Power of In-App Advertising

Out of the Box

How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

Mar 11 2021 | 00:42:29

00:00 / 00:42:29

Show Notes

Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel, Mobile and Digital Lead at global agency Mindshare, share how he helps his brand advertiser clients understand the potential impact advertising in apps can have on their bottom line - addressing their main challenges in making the transition, as well as his thoughts for solving them. Read the edited highlights here: http://outofthebox.ironsrc.com/podcasts/daniel-sichel/

Other Episodes

Episode

August 17, 2021 • 00:27:51

Improving Collaboration Between Growth and Product | Noam Auerbach, Enhancv

Jess Overton is joined by Noam Auerbach, Head of Product and Growth at Enhancv. They cover the power of SEO in driving organic growth,...

Episode 13

March 22, 2021 • 00:23:14

Standing Out in the Crowded Fintech Market | Sally Chi, Chime

Jess Overton is joined by Sally Chi, Growth Manager at fintech company Chime. They had a great discussion about differentiation in the crowded challenger...

Episode

December 08, 2022 • 00:47:43

How to optimize your subscription app today to grow tomorrow | Thomas Petit

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Thomas Petit, an...