How Agencies Can Help Brands Realize the Power of In-App Advertising

Out of the Box

How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

Mar 11 2021 | 00:42:29

00:00 / 00:42:29

Show Notes

Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel, Mobile and Digital Lead at global agency Mindshare, share how he helps his brand advertiser clients understand the potential impact advertising in apps can have on their bottom line - addressing their main challenges in making the transition, as well as his thoughts for solving them. Read the edited highlights here: http://outofthebox.ironsrc.com/podcasts/daniel-sichel/

Other Episodes

Episode 13

March 22, 2021 • 00:23:14

Standing Out in the Crowded Fintech Market | Sally Chi, Chime

Jess Overton is joined by Sally Chi, Growth Manager at fintech company Chime. They had a great discussion about differentiation in the crowded challenger...

Episode 3

June 25, 2020 • 00:17:53

Growth Marketing for Finance Apps | Tamar Kassof, Varo Banking

What happens when the growth marketing team moves out from under marketing and brands and into product? And what does a cross-functional growth team...

Episode

September 02, 2021 • 00:29:22

The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing...