How Agencies Can Help Brands Realize the Power of In-App Advertising

Out of the Box

How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

Mar 11 2021 | 00:42:29

00:00 / 00:42:29

Show Notes

Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel, Mobile and Digital Lead at global agency Mindshare, share how he helps his brand advertiser clients understand the potential impact advertising in apps can have on their bottom line - addressing their main challenges in making the transition, as well as his thoughts for solving them. Read the edited highlights here: http://outofthebox.ironsrc.com/podcasts/daniel-sichel/

Other Episodes

Episode

March 31, 2022 • 00:35:36

Back to the basics: How will performance marketing survive? | Andre Kempe, Admiral Media

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Andre Kempe, Founder...

Episode

March 18, 2022 • 00:38:13

Bridging the Knowledge Gap Between Music Creators and the App Economy | Dave Edwards, Audiomack

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Dave Edwards, SVP...

Episode

November 10, 2022 • 00:31:02

What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP...