How Agencies Can Help Brands Realize the Power of In-App Advertising

Out of the Box

How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

Mar 11 2021 | 00:42:29

00:00 / 00:42:29

Show Notes

Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel, Mobile and Digital Lead at global agency Mindshare, share how he helps his brand advertiser clients understand the potential impact advertising in apps can have on their bottom line - addressing their main challenges in making the transition, as well as his thoughts for solving them. Read the edited highlights here: http://outofthebox.ironsrc.com/podcasts/daniel-sichel/

Other Episodes

Episode

May 27, 2022 • 00:31:40

Growth trends: team structure and experimentation in a high growth environment | Karan Bhavnani, Tripledot

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Karan Bhavnani, Associate...

Episode 14

May 31, 2021 • 00:23:28

Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn

Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to...

Episode 4

July 23, 2020 • 00:31:43

On Becoming a Well-Rounded Marketer | Matt Luber, Brand Builder

Getting his start at then entry-level startup Campless, which then became StockX, Matt Luber quickly became the go-to guy for everything marketing - despite...