The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

September 02, 2021 • 00:29:22
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile
Out of the Box
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Sep 02 2021 | 00:29:22

/

Show Notes

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Previous Episode
Next Episode

Other Episodes

Episode

May 27, 2022 • 00:31:40
Episode Cover

Growth trends: team structure and experimentation in a high growth environment | Karan Bhavnani, Tripledot

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Karan Bhavnani, Associate...

Listen

Episode 12

March 11, 2021 • 00:42:29
Episode Cover

How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel,...

Listen

Episode

May 09, 2022 • 00:29:06
Episode Cover

The real people behind your app: community-based apps and the growth loop | Tobias Boerner, Fastic

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Tobias Boerner, CGO...

Listen