The Power of Marginal Gains for App Growth

Out of the Box

The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Sep 02 2021 | 00:29:22

00:00 / 00:29:22

Show Notes

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Other Episodes

Episode

January 27, 2023 • 00:34:41

How I mastered performance marketing for CTV | Arthur Querou, Vibe

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...

Episode

December 08, 2022 • 00:47:43

How to optimize your subscription app today to grow tomorrow | Thomas Petit

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Thomas Petit, an...

Episode

November 10, 2022 • 00:31:02

What consumers want from brands this holiday season | Adrienne Rice, M&C Saatchi Performance

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Sarah Chafer, VP...