The Power of Marginal Gains for App Growth

Out of the Box

The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Sep 02 2021 | 00:29:22

00:00 / 00:29:22

Show Notes

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Other Episodes

Episode

January 27, 2023 • 00:34:41

How I mastered performance marketing for CTV | Arthur Querou, Vibe

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with...

Episode

August 25, 2022 • 00:31:40

Gaining a growth edge with media for equity deals | Greg Turtle, what3words

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Greg Turtle, Head...

Episode 1

June 25, 2020 • 00:23:24

Reinventing Marketing Value in an AI-Driven World | Will Larcom, Hanapin

Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary...