The Power of Marginal Gains for App Growth

Out of the Box

The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Sep 02 2021 | 00:29:22

00:00 / 00:29:22

Show Notes

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Other Episodes

Episode 13

March 22, 2021 • 00:23:14

Standing Out in the Crowded Fintech Market | Sally Chi, Chime

Jess Overton is joined by Sally Chi, Growth Manager at fintech company Chime. They had a great discussion about differentiation in the crowded challenger...

Episode

March 18, 2022 • 00:38:13

Bridging the Knowledge Gap Between Music Creators and the App Economy | Dave Edwards, Audiomack

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Dave Edwards, SVP...

Episode 4

July 23, 2020 • 00:31:43

On Becoming a Well-Rounded Marketer | Matt Luber, Brand Builder

Getting his start at then entry-level startup Campless, which then became StockX, Matt Luber quickly became the go-to guy for everything marketing - despite...