Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs
Automation is the name of the UA game in 2020 - computers can’t quite conceptualize creatives (or write a Chris Rock skit, as guest...
Media and news are struggling. So how do news apps continue to grow? Vincent Wu, COO of News Break, shares News Break’s growth strategy...
Ever been brave enough to remove all the targeting from a marketing campaign? Our guest Will Larcom from Hanapin Marketing did (admittedly "a scary...