The Power of Marginal Gains for App Growth

Out of the Box

The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Sep 02 2021 | 00:29:22

00:00 / 00:29:22

Show Notes

Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

Other Episodes

Episode

March 18, 2022 • 00:38:13

Bridging the Knowledge Gap Between Music Creators and the App Economy | Dave Edwards, Audiomack

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Dave Edwards, SVP...

Episode 6

August 07, 2020 • 00:30:29

How to Make Automation Work for UA | Dave Riggs, UserAcquisition.com

Automation is the name of the UA game in 2020 - computers can’t quite conceptualize creatives (or write a Chris Rock skit, as guest...

Episode 4

July 23, 2020 • 00:31:43

On Becoming a Well-Rounded Marketer | Matt Luber, Brand Builder

Getting his start at then entry-level startup Campless, which then became StockX, Matt Luber quickly became the go-to guy for everything marketing - despite...